Now accepting waitlist members

We looked at almost every UK dry dog food brand on the market, and honestly, we weren’t impressed.

Traditional kibble is cooked at high temperatures, then dried and often coated, a process that can compromise the natural qualities of the ingredients. And too often, inexpensive carbohydrates like rice make up a large part of the recipe, rather than putting protein first.

So we decided to change it.

We call it FreshlyMade™. We gently cook ingredients we’d genuinely be happy to eat ourselves, then slowly dehydrate the food to make it shelf-stable, without relying on fillers or binders. Fresh dog food without the faf of fresh or frozen.

You're on the list

Thank you for joining our waitlist. Due to high demand, we'll be slowly releasing our dog food to each member who joined. You'll receive an email when we are ready to launch.

Now the fun bit: share your link with a friend. When they join, we'll surprise you both with a launch gift on launch day.