FreshlyMade™ Beef + Barley
from ~£1.15 / meal
Hearty flavour, for strong muscles.
View details★★★★★ 4.8/5 (2,200+ reviews)
Human-grade dog food at a price that works
Whole food ingredients from {meal} a meal, and without the fridge.
See plans & pricingRisk-free trial · First box from {meal_from} a meal
✓ Vet-nutritionist developed
✓ FEDIAF complete & balanced
✓ Human-grade ingredients
✓ British farmed meat
✓ No fillers, ever
✓ Vet-nutritionist developed
✓ FEDIAF complete & balanced
✓ Human-grade ingredients
✓ British farmed meat
✓ No fillers, ever
What is FreshlyMade™?
1
100% fresh ingredients
Whole meat, grains, fruit and veg — the same standard you would buy for yourself.
2
Gently cooked
Slow cooked at low temperatures to keep the nutrients intact.
3
FreshlyMade™
We use low-temperature dehydration to remove moisture naturally and further preserve the ingredients.
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Made in Britain
How does Superwild FreshlyMade™ compare?
The same bowl, side by side with everything else in the pet aisle.
| Feature |
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|---|---|---|---|---|
| 70-75% meat, veg and superfoods | ||||
| No freezer, no faff | ||||
| No artificial preservatives | ||||
| Good for dental | ||||
| Gut-friendly prebiotics | ||||
| Cooking method | Slow cooked | High heat | High heat in cans | High then frozen |
Edit, skip deliveries, or cancel any time
Perfectly portioned
A tailored plan, just for your pup
No measuring. No guessing. No running out, and no half-full bag rattling about when the next box lands. Just scoop and serve the exact portion your dog needs, sized from their weight, age and how much they actually move.
Get started in 3 simple steps
1
Tell us about your dog
Share details like age, size and dietary preference.
2
Get your custom plan
We build a meal plan around your dog's unique needs.
3
Try it risk-free
Try your first bag from {taster}. Love it, or cancel any time.
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Free delivery · Cancel any time
Approved by vets
Formulated by vet nutritionists
“Superwild offers complete and balanced, human-grade nutrition that I confidently recommend as a veterinarian and trust as a dog parent.”
Dr. Ann Lyle, Superwild Veterinary Advisor
Three radically simple recipes
FreshlyMade™ Turkey + Sweet Potato
from ~£1.32 / meal
Flavourful, easy-digestion blend.
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FreshlyMade™ Salmon + Sweet Potato
from ~£0.89 / meal
Omega-rich, for a radiant coat.
View detailsAny last questions?
A fresh dog food company. We make human-grade recipes, portion them to your dog, and deliver them on a schedule that suits you.
Three recipes — Beef + Barley, Turkey + Sweet Potato and Salmon + Sweet Potato — each built on a single animal protein with fruit and vegetables plus our vitamin and mineral blend. Beef + Barley uses pearl barley and Turkey + Sweet Potato uses brown rice; Salmon + Sweet Potato is completely grain free.
From your dog’s weight, age, body condition and activity level. The quiz does the maths and your scoop is moulded to match.
No. FreshlyMade™ lives in the cupboard. Our Fresh range is fridge or freezer.
Your plan arrives every four weeks by default, and you can change the frequency, pause or cancel at any time from your account.
Personalised plan + a Taster bag from {taster}
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