Human-quality meat
Helps support strong muscles and a healthy immune system.
★★★★★ 4.8/5 (2,200+ reviews)
Fresh dog food without the freezer.
Gently cooked British meat and veg, dehydrated at low temperatures to lock more nutrients in and keep the real smell and taste of human food, irresistible to dogs.
Start quizRisk-free trial · First box from {meal_from} a meal
✓ Vet-nutritionist developed
✓ FEDIAF complete & balanced
✓ Human-grade ingredients
✓ British farmed meat
✓ No fillers, ever
✓ Vet-nutritionist developed
✓ FEDIAF complete & balanced
✓ Human-grade ingredients
✓ British farmed meat
✓ No fillers, ever
As seen in:
Fresher than kibble, simpler than frozen
Standard kibble is ultra-processed due to it being cooked at high heat, and the addition of fillers and binders. We take a totally different approach.
Gently cooked, not ultra-processed
Whole meat, fish and vegetables, gently cooked to keep the taste and the goodness in.
Visible benefits, top to tail
Firmer poos, a glossier coat and a happier gut. The proof turns up in the garden.
Human-grade, every batch
The same standard of ingredients you would put on your own plate. Nothing you cannot pronounce.
Absolutely zero fillers or binders
Unlike the pet food industry, we will never add fillers or binders to bulk out our food.
For your dog's body, mind and bond
Research-backed ingredients and gently cooked recipes turn your dog's everyday routine into nourishing food.
Real ingredients
Responsibly sourced, human-grade food.
Vet developed
Developed by vet nutritionists to meet UK DEFRA standards.
Convenient delivery
Fresh dog food delivered directly to your door.
Personalised plans
Take our quiz to find the perfect plan for your pup.
Get started
Risk-free trial · First box from {meal_from} a meal
Ingredients you can see and say
It's simple, really. Quality ingredients means quality of life. So we only source the very best.
Sustainably sourced fish
Supports shiny coats, healthy skin, supple joints and brain health.
Spinach
Rich in vitamin K, which supports blood clotting and bone health.
Blueberries
Contains natural antioxidants.
Sweet potatoes
Loaded with vitamin C to support healthy immune function.
Parsley
Has antibacterial properties to support overall health, and could even help to freshen breath.
…and that's just a few of our favourites.
Real food, real results
Whole, human-grade ingredients, no fillers, preservatives or artificials.
87%
Saw improvements
noticed health improvements in just 30 days.*
50%
More digestible
more digestible than standard shop-bought kibble.†
9 in 10
Better poops
reported firmer, more consistent stools within a month.*
* Based on a Superwild customer survey, n=195. † Third-party digestibility testing. Individual results vary. Superwild is complete and balanced but is not a substitute for veterinary advice — please speak to your vet about your dog’s specific needs.
Meet FreshlyMade™
Fresh, without the fridge
The only FreshlyMade™ food for dogs. Real nutrition, made simple and affordable for you. Slow cooked, then gently dehydrated to lock everything in.
- Cupboard friendly, no freezer space needed
- Picky eater favourite
- Gently cooked for easy digestion
- Around {meal} per meal
First box from {meal_from} a meal
Science-backed nutrition
Formulated by vet nutritionists
“Superwild offers complete and balanced, human-grade nutrition that I confidently recommend as a vet and trust as a dog parent.”
Dr. Ann Lyle, Superwild Veterinary Advisor
- Formulated by veterinary nutritionists
- FEDIAF complete and balanced — for seniors, adults and puppies
- Every batch third-party tested
- Trusted by vets
How Superwild FreshlyMade™ compares
The same bowl, side by side with everything else in the pet aisle.
| Feature |
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|---|---|---|---|---|
| 70-75% meat, veg and superfoods | ||||
| No freezer, no faff | ||||
| No artificial preservatives | ||||
| Good for dental | ||||
| Gut-friendly prebiotics | ||||
| Cooking method | Slow cooked | High heat | High heat in cans | High then frozen |
Edit, skip deliveries, or cancel any time
Explore our recipes
Three radically simple recipes. Pick one, or mix and match for variety.
FreshlyMade™ Beef + Barley
from ~£1.15 / meal
Hearty flavour, for strong muscles.
View details
FreshlyMade™ Turkey + Sweet Potato
from ~£1.32 / meal
Flavourful, easy-digestion blend.
View details
FreshlyMade™ Salmon + Sweet Potato
from ~£0.89 / meal
Omega-rich, for a radiant coat.
View details
Dog obsessed, obsessively made
It started with one very fussy dog
Superwild started in a small kitchen in 2020, when our founder cooked fresh meals for his dachshund, who turned her nose up at everything else. One bowl became half a million meals, and today we make every batch in our own kitchen in Britain. The mission hasn't changed: wholesome food for dogs, made simple for their humans.
Over 0 meals served and counting
★★★★★
Worth every penny
Lino went from five poops a day to two. His coat has never looked better and he actually waits by the cupboard now.
★★★★★
My fussiest dog cleared the bowl
Two years of trying everything - raw, kibble, toppers. First bowl of Superwild and it was gone in a minute.
★★★★★
The itching finally stopped
Six weeks in and the scratching has almost completely stopped. Our vet asked what we had changed.
★★★★★
So much easier than I expected
The scoop takes the guesswork out. It turns up, I scoop, he eats. Done.
★★★★★
She has her puppy energy back
Bess is nine and she has started doing zoomies in the garden again. I was not expecting that at her age.
★★★★★
No more bloating after dinner
Ollie used to look uncomfortable for an hour after every meal. That has just gone.
★★★★★
Delivery has never once been late
Four months in, every box has arrived on the day it said. I have paused it twice with no fuss.
★★★★★
Worth it for the walks alone
Smaller, firmer, less often. Not glamorous, but it is the thing I notice most every morning.
Find the right plan for your dog
Answer a few questions and we will build a plan around your dog, portions, recipes, delivery, the lot.
Start quizTakes 2 minutes · Your first bag from {taster}
Any last questions?
We start with the same whole ingredients you would cook with, slow cook them at a low temperature, then gently dehydrate to lock the nutrients in. No extrusion, no fillers, no artificial anything — but it still lives in your cupboard.
Most dog parents notice firmer stools within a week or two. In our customer survey, 87% reported health improvements within 30 days.
Then you should not pay for it. Our 14-day Happy Pup Guarantee means we refund your first box, no debate.
Plans start from {meal} a meal. Your exact price depends on your dog’s weight, age and activity — the quiz works it out in about two minutes.
Take the 2 min quiz for a personalised plan + a Taster bag from {taster}
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