Beef + Barley
Hearty flavour, for strong muscles.
Healthy grains
View details★★★★★ 4.8/5 (2,200+ reviews)
Upgrade your pup's bowl with fresh dog food
Fresh dog food recipes made of 100% human-grade, whole food ingredients. Delivered right to your door.
Start quizRisk-free trial · Free delivery
★★★★★ 4.8/5 (2,200+ reviews)
Upgrade your pup's bowl with fresh dog food
Fresh dog food recipes made of 100% human-grade, whole food ingredients. Delivered right to your door.
Start quizRisk-free trial · Free delivery
✓ Vet-nutritionist developed
✓ FEDIAF complete & balanced
✓ Human-grade ingredients
✓ British farmed meat
✓ No fillers, ever
✓ Vet-nutritionist developed
✓ FEDIAF complete & balanced
✓ Human-grade ingredients
✓ British farmed meat
✓ No fillers, ever
0+
Meals delivered
Discover why Superwild is trusted by vets, loved by dogs and chosen by dog parents.
For your dog's body, mind and bond
Research-backed ingredients and gently cooked recipes turn your dog's everyday routine into nourishing food.
Real ingredients
Responsibly sourced, human-grade food.
Vet developed
Developed by vet nutritionists to meet FEDIAF standards.
Convenient delivery
Fresh dog food delivered directly to your door.
Personalised plans
Take our quiz to find the perfect plan for your pup.
Get started
Risk-free trial · Free delivery
Bring out their best with fresh
Scroll to see the same bowl, two ways.
Gently cooked, not ultra-processed
Whole meat, fish and vegetables, gently cooked to keep the taste and the goodness in.
Visible benefits, top to tail
Firmer poos, a glossier coat and a happier gut. The proof turns up in the garden.
Human-grade, every batch
The same standard of ingredients you would put on your own plate. Nothing you cannot pronounce.
Build their plan
50% off your first month · Free delivery
Real food, real results
100% whole, human-grade ingredients — no fillers, preservatives or artificial additives.
87%
Saw improvements
noticed health improvements in just 30 days.*
50%
More digestible
more digestible than standard shop-bought kibble.†
9 in 10
Better poops
reported firmer, more consistent stools within a month.*
Meet FreshDry
Fresh, without the fridge
The only fresh-dry food for dogs. Real nutrition, made simple and affordable for you. Gently cooked, then freeze dried to lock everything in.
- Cupboard friendly — no freezer space needed
- Picky eater favourite
- Gently cooked for easy digestion
- Starting at £0.68 per meal
From £0.68 a meal
Science-backed nutrition
Formulated by vet nutritionists
“Superwild offers complete and balanced, human-grade nutrition that I confidently recommend as a vet — and trust as a dog parent.”
Dr. Steph Lyle, Superwild Veterinary Advisor
- Formulated by veterinary nutritionists
- FEDIAF complete and balanced for all life stages
- Every batch third-party tested
- Trusted by vets
Explore our recipes
Three radically simple recipes. Pick one, or mix and match for variety.
Turkey + Sweet Potato
Flavourful, easy-digestion blend.
Healthy grains
View details
Cod + Salmon
Omega-rich, for a radiant coat.
Grain free
View details
Dog obsessed, obsessively made
It started with one very fussy dog
Superwild started in a small kitchen in 2019, when our founder cooked fresh meals for a rescue lurcher who turned his nose up at everything else. One bowl became twelve million meals — and today we make every batch in our own kitchen, in Britain. The mission hasn't changed: wholesome food for dogs, made simple for their humans.
A happy pup, guaranteed
★★★★★
Worth every penny
Lino went from five poops a day to two. His coat has never looked better and he actually waits by the cupboard now.
★★★★★
My fussiest dog cleared the bowl
Two years of trying everything - raw, kibble, toppers. First bowl of Superwild and it was gone in a minute.
★★★★★
The itching finally stopped
Six weeks in and the scratching has almost completely stopped. Our vet asked what we had changed.
★★★★★
So much easier than I expected
The scoop takes the guesswork out. It turns up, I scoop, he eats. Done.
★★★★★
She has her puppy energy back
Bess is nine and she has started doing zoomies in the garden again. I was not expecting that at her age.
★★★★★
No more bloating after dinner
Ollie used to look uncomfortable for an hour after every meal. That has just gone.
★★★★★
Delivery has never once been late
Four months in, every box has arrived on the day it said. I have paused it twice with no fuss.
★★★★★
Worth it for the walks alone
Smaller, firmer, less often. Not glamorous, but it is the thing I notice most every morning.
Find the right plan for your dog
Answer a few questions and we will build a plan around your dog — portions, recipes, delivery, the lot.
Start quizTakes 3 minutes · 50% off your first box
Any last questions?
What is FreshDry, and how is it different from kibble?
We start with the same whole ingredients you would cook with, gently cook them at a low temperature, then freeze dry to lock in the nutrients. No extrusion, no fillers, no artificial anything — but it still lives in your cupboard.
How soon will I see benefits?
Most dog parents notice firmer stools within a week or two. In our customer survey, 87% reported health improvements within 30 days.
What if my dog does not like it?
Then you should not pay for it. Our 14-day Happy Pup Guarantee means we refund your first box, no debate.
How much does Superwild cost?
Plans start at around £1 a day for a small dog. Your exact price depends on your dog’s weight, age and activity — the quiz works it out in about three minutes.
* Based on a Superwild customer survey, n=195. † Third-party digestibility testing. Individual results vary. Superwild is complete and balanced but is not a substitute for veterinary advice — please speak to your vet about your dog’s specific needs.
Take the 2 min quiz for a personalised plan + 50% off
Start quiz