FreshlyMade™ Beef + Barley
from ~£1.15 / meal
Hearty flavour, for strong muscles.
View detailsThree recipes. One standard.
Every bag is whole meat or fish, gently cooked and dehydrated at low temperatures to lock more nutrients in and keep the real smell and taste of human food rather than a kibble smell — irresistible to dogs. Complete, balanced and shelf stable. Pick the one that suits your dog, or rotate between them.
✓ Complete & balanced
✓ Human-grade ingredients
✓ British farmed meat
✓ No fillers, ever
✓ Vet-nutritionist developed
✓ Complete & balanced
✓ Human-grade ingredients
✓ British farmed meat
✓ No fillers, ever
✓ Vet-nutritionist developed
The full range
Three radically simple recipes. Pick one, or mix and match for variety.
FreshlyMade™ Turkey + Sweet Potato
from ~£1.32 / meal
Flavourful, easy-digestion blend.
View details
FreshlyMade™ Salmon + Sweet Potato
from ~£0.89 / meal
Omega-rich, for a radiant coat.
View detailsFresher than kibble, simpler than frozen
Standard kibble is ultra-processed due to it being cooked at high heat, and the addition of fillers and binders. We take a totally different approach.
Gently cooked, not ultra-processed
Whole meat, fish and vegetables, gently cooked to keep the taste and the goodness in.
Visible benefits, top to tail
Firmer poos, a glossier coat and a happier gut. The proof turns up in the garden.
Human-grade, every batch
The same standard of ingredients you would put on your own plate. Nothing you cannot pronounce.
Absolutely zero fillers or binders
Unlike the pet food industry, we will never add fillers or binders to bulk out our food.
Ingredients across our different recipes
Quality ingredients means quality of life. So we only source the very best.
Human-quality meat
Helps support strong muscles and a healthy immune system.
Sustainably sourced fish
Supports shiny coats, healthy skin, supple joints and brain health.
Spinach
Rich in vitamin K, which supports blood clotting and bone health.
Blueberries
Contains natural antioxidants.
Sweet potatoes
Loaded with vitamin C to support healthy immune function.
Parsley
Has antibacterial properties to support overall health, and could even help to freshen breath.
…and that's just a few of our favourites.
Questions about the recipes
Yes, just log in to your dashboard and swap at anytime. Plenty of dogs get two recipes in rotation — it keeps mealtimes interesting and covers a wider spread of proteins. Change what is in your box from your account whenever you like.
It depends on the dog. Portions are worked out from your dog's weight, age and activity, so a bag lasts as long as their portions make it last — a few weeks for a Labrador, the best part of two months for a terrier.
Your plan is built around that rather than around the calendar. We send the number of bags that covers about a month of meals, then set your delivery cycle to how long that food actually lasts — usually between 30 and 56 days — so the next box arrives just before you run out. You will see your dog's own figure on the plan before you order, and you can pause, skip or change it any time.
Sealed, a bag keeps for 12 months; once it is open, use it within six weeks.
Scoop it straight into the bowl, or add a little warm water to soften it and bring the smell out. Fussier and older dogs usually prefer it rehydrated.
Yes. Beef and Turkey are crafted for puppy development and meet every FEDIAF early-growth minimum, so a puppy can start them from weaning; Salmon suits seniors, adults and puppies from 4 months. Every recipe meets the late-growth guidelines, including the large-breed calcium ceiling. Take the quiz and we'll size the portion for your puppy's weight today — and revisit it as they grow.
Turkey + Sweet Potato is the lightest — lean turkey with sweet potato, pumpkin and brown rice. Salmon + Sweet Potato is our only completely grain-free recipe, with salmon as its only animal protein, so it is the one to start with if your dog reacts to poultry, to beef, or to grain.
Not sure which one?
Answer a few questions about your dog and we will recommend a recipe and portion it for them.
Start the quizTakes 3 minutes · Your first bag from {taster}
Personalised plan + a Taster bag from {taster}
Start quiz