Beef + Barley
Hearty flavour, for strong muscles.
Healthy grains
★★★★★ 4.8/5 (2,200+ reviews)
Human-grade dog food at a price that works
Whole food ingredients for 40% less than fresh frozen. Fresh, without the fridge.
See plans & pricing50% off your first month · Free delivery
✓ Vet-nutritionist developed✓ FEDIAF complete & balanced✓ Human-grade ingredients✓ British farmed meat✓ No fillers, ever✓ Vet-nutritionist developed✓ FEDIAF complete & balanced✓ Human-grade ingredients✓ British farmed meat✓ No fillers, ever
What is FreshDry?
We use only real whole grains, meat, fruit and vegetables. Never anything artificial.
Real ingredients
Whole food, human-grade, nothing artificial.
Vet developed
Formulated by veterinary nutritionists.
Industry-leading quality
Every batch third-party tested for safety.
Fresh without the fridge
Gently cooked, then freeze dried.
Perfectly portioned
A personalised scoop, just for your pup
No measuring. No guessing. Just scoop and serve the exact portion your dog needs — sized from their weight, age and how much they actually move.
Superwild checks all the boxes
| Supermarket kibble | Superwild | |
|---|---|---|
| Human-grade ingredients | ✕ | ✓ |
| No artificial additives | ✕ | ✓ |
| Gently cooked | ✕ | ✓ |
| Personalised portions | ✕ | ✓ |
| Cupboard stable | ✓ | ✓ |
Custom plans for your dog's needs
50% OFF
Small dogs (up to 10kg)
£0.68
£0.85 per meal
Perfectly portioned for little appetites.
Medium dogs (up to 20kg)
£1.27
£1.59 per meal
The most popular plan by a mile.
Large dogs (up to 30kg)
£1.97
£2.46 per meal
Big appetite, same simple scoop.
Get started in 3 simple steps
1
Tell us about your dog
Share details like age, size and dietary preference.
2
Get your custom plan
We build a meal plan around your dog's unique needs.
3
Try it risk-free
Get your first month at 50% off. Love it, or cancel any time.
Get started
Free delivery · Cancel any time
Approved by vets
Formulated by animal nutritionists
“Superwild offers complete and balanced, human-grade nutrition that I confidently recommend as a veterinarian and trust as a dog parent.”
Dr. Steph Lyle, Superwild Veterinary Advisor
Gently cooked + freeze dried = FreshDry
1
100% fresh ingredients
Whole meat, grains, fruit and veg — the same standard you would buy for yourself.
2
Gently cooked
Slow cooked at low temperatures to keep the nutrients intact.
3
Freeze dried
Flash frozen and dried, so it keeps in your cupboard for months.
Start quiz
Made in Britain
Three radically simple recipes
Any last questions?
What is Superwild?
A fresh dog food company. We make human-grade recipes, portion them to your dog, and deliver them on a schedule that suits you.
What are the recipes and ingredients?
Three recipes — Beef + Barley, Turkey + Sweet Potato and Cod + Salmon — each made from whole meat, grains, fruit and vegetables plus our vitamin and mineral blend.
How does Superwild work out portion sizes?
From your dog’s weight, age, body condition and activity level. The quiz does the maths and your scoop is moulded to match.
Do I need to refrigerate the food?
No. FreshDry lives in the cupboard. Our Fresh range is fridge or freezer.
How do deliveries work?
Your plan arrives every four weeks by default, and you can change the frequency, pause or cancel at any time from your account.